Nishat Hospital
Over 30 years of establishment, Nishat Hospital is a renowned multi-speciality hospital in Lucknow.
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Date:
June 13, 2025
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Category:
Business Consultation
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Client:
Dr Moazzam Jah
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The Challenge
Though the hospital is well-established, it lacks online presence and patient-inflow. Our task was to help them in
Social Media
We established their social media presence accross multiple platforms including Instagram, Facebook, LinkedIn, Pinterest, Twitter and YouTube
Quality inspections
Through our dedicated inspection procedures we were able to identify operational issues and make corrective actions.
Ads
We created Google Ad campaigns to increase patient appointments
Result
Through our marketing efforts, we have been able to grow their social media and attract potential patients through our Ads
Case: Increasing OPD Patient Flow for a 50-Bed Multispeciality Hospital
Through our marketing efforts, we have been able to grow their social media and attract potential patients through our Ads
Objective
Objective
This project involved a 50-bed multispeciality hospital that wanted to increase consistent patient inflow, especially for outpatient consultations. Before working with us, the hospital was relying heavily on offline referrals and traditional marketing channels, which made it difficult to accurately measure marketing performance or track the cost of acquiring new patients. To solve this, we launched a targeted Google Ads campaign designed specifically to capture high-intent local searches from potential patients looking for medical services within the city.
We focused on a strategy built around conversion-optimized call ads, radius-based targeting, and service-specific campaigns for high-demand medical departments. Keyword optimization ensured that the ads reached people actively searching for treatment, while continuous CPC and bid adjustments kept acquisition costs low. Tracking systems were set up to measure phone call leads directly from the ads, enabling complete transparency and performance monitoring throughout the campaign.
The campaign delivered strong results: 99 direct phone call inquiries were generated from 16,200 impressions, with an average cost per click of ₹12.68 and a total ad spend of ₹5,490. This brought the cost per inquiry down to approximately ₹55, which is significantly lower than typical offline marketing expenses. Based on a 30% conversion rate, around 30 patients visited the hospital for consultation. With each consultation priced at ₹1,100, the campaign generated approximately ₹33,000 in OPD revenue. After subtracting the advertising cost, this resulted in a net profit of about ₹27,510 and a 6X return on ad spend. Importantly, this calculation includes only the initial consultation value and does not account for additional revenue from procedures, diagnostics, follow-ups, or long-term patient retention, meaning the true lifetime ROI for the hospital is even higher.
Overall, the campaign successfully established a consistent, measurable, and scalable digital patient acquisition system for the hospital. It demonstrated that with the right targeting, healthcare providers can achieve predictable growth and strong financial returns from digital advertising while improving visibility and reducing reliance on traditional marketing channels.