An Indian lady doctor talking to a patient
May 16, 2024

When we first connected with Dr. Ayesha, a highly skilled gynecologist in Lucknow, she had already established a strong foundation for her practice showcasing her expertise in high-risk pregnancies and laparoscopic surgery, and she had a loyal patient base who appreciated her compassionate care.

However, Dr. Ayesha realized that her practice wasn’t reaching its full potential because of her lack of online presence. She wanted to attract more of her ideal patients – middle-class women between 25 and 40 seeking trustworthy and affordable care for high-risk pregnancies – but wasn’t sure how to break through the noise of the competitive healthcare landscape.

Our collaboration with Dr. Ayesha is focused on building a digital moat around her existing strengths, making her the go-to choice for her target audience.

Building Dr. Ayesha’s Segment Moat:

Dr Ayesha Ahmad Gynaecologist

Elevating Her Expertise:

We’re building and optimizing her website and online content to highlight her specialization in high-risk pregnancies and laparoscopic surgery. We’re creating informative blog posts, FAQs, and patient stories that demonstrate her knowledge and experience.

Showcasing Surgical Skill:

We’re producing engaging videos that showcase Dr. Ayesha’s expertise in laparoscopic procedures, explaining the benefits and addressing common concerns.

Amplifying Her Compassion:

We’re gathering and showcasing patient testimonials that highlight Dr. Ayesha’s compassionate care and dedication to her patients’ well-being.

Targeting the Right Audience:

We’re implementing local SEO strategies to ensure Dr. Ayesha’s practice appears prominently in online searches for “high-risk pregnancy specialist Lucknow” and other relevant keywords. We’re also exploring partnerships with local hospitals to expand her reach.

Building Trust and Transparency:

We’re ensuring that pricing for procedures and services is clearly communicated on her website and exploring options for payment plans or discounts. We’re also leveraging her partnerships with reputable clinics in Lucknow to enhance her credibility.

Together, we’re confident that these efforts will solidify Dr. Ayesha’s segment moat, attracting her ideal patients and establishing her as the trusted expert in high-risk pregnancies and laparoscopic surgery in Lucknow.

If you want to learn more about segment moat for doctors, you can check out our blog on the same.

Posted in Digital Solutions

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