PORTFOLIO DETAILS
Dr. Ayesha Ahmad
Case Study: Establishing a Strong Digital Presence for a New Gynecology Practice in Lucknow
challenge:
Dr. Ayesha, a highly skilled gynecologist, recently opened her practice in Lucknow. While passionate about providing exceptional care to women, she lacked a digital footprint. This meant potential patients were unaware of her services, making it difficult to attract clients in a competitive market
Goals:
Build a Compelling Online Presence: Create a professional website that showcases Dr. Ayesha's expertise, services, and approach to patient care.
Increase Local Visibility: Ensure that women in Lucknow searching for gynecological services could easily find her practice online.
Drive Patient Acquisition: Generate leads and appointments through the website and other online channels.
Solution:
We partnered with Dr. Ayesha to develop a comprehensive digital marketing strategy
Website Design and Development: A user-friendly website was created with a clean design, easy navigation, and informative content. The site highlighted Dr. Ayesha's qualifications, experience, and the range of services offered (e.g., pregnancy care, laparoscopic surgeries).
SEO Optimization: Thorough keyword research was conducted to identify terms that potential patients in Lucknow were using. The website's content and structure were optimized to rank well for these keywords in search engine results.
Google Business Profile (GBP) Creation and Optimization: A GBP page was established, providing essential information such as the practice's address, hours, contact details, and patient reviews. GBP optimization ensured the practice appeared prominently in local search results (e.g., "gynecologist near me")
Results:
Within 4 months of implementing the digital marketing strategy
Website Traffic Increased:
The website experienced a significant increase in organic traffic, with many visitors coming from Lucknow
Google Business Profile Performance
The GBP page garnered positive reviews and consistently ranked high in local search results, leading to direct calls and website visits
Patient Acquisition:
Dr. Ayesha began receiving a steady stream of new patient appointments, primarily through the website and GBP page
- DATE:1 November 2023
- Services:Website Development, Local SEO
- Client:Dr Ayesha Ahmad
- Location:Lucknow, India
