Portfolio The Indian Couture Details
The Indian Couture
Case Study: Elevating The Indian Couture's Online Presence Through Strategic Content Marketing
challenge:
The Indian Couture, a new entrant in the competitive ethnic Indian clothing market, launched their website with the aim of showcasing their exquisite collection. However, despite having a visually appealing website, they struggled to attract organic traffic and build brand awareness. Their online presence remained largely undiscovered, hindering their growth potential.
Goals:
Improve website traffic: Attract a steady stream of qualified visitors interested in ethnic Indian fashion
Enhance search engine rankings: Achieve top rankings on Google SERP for relevant keywords.
Build backlinks: Acquire backlinks from authoritative websites to boost domain authority.
Increase website authority: Establish The Indian Couture as a trusted source for ethnic Indian fashion
Solution:
We partnered with The Indian Couture to develop a comprehensive content marketing strategy aimed at addressing their challenges and achieving their goals.
Content Strategy Development: We conducted thorough keyword research to identify relevant search terms and topics that resonated with their target audience. We then crafted a detailed content calendar, outlining the topics, formats, and publishing schedule for their blog content.
Content Creation & Optimization: Our team of experienced writers created engaging, informative, and SEO-optimized blog posts that highlighted The Indian Couture's unique product offerings, showcased their expertise in ethnic Indian fashion, and addressed common customer queries. We also optimized existing website content to align with their target keywords
Content Promotion & Distribution: We strategically promoted the blog content through social media channels, email newsletters, and relevant online communities, ensuring maximum visibility and reach
Outreach & Link Building: We actively reached out to relevant websites and publications for potential link partnerships, resulting in numerous high-quality backlinks that boosted the website's authority
Results:
Within 12 months of implementing the digital marketing strategy
Website Traffic Increased:
The website experienced a significant increase in organic traffic, with many visitors coming from Lucknow
Google Business Profile Performance
The GBP page garnered positive reviews and consistently ranked high in local search results, leading to direct calls and website visits
Patient Acquisition:
Dr. Ayesha began receiving a steady stream of new patient appointments, primarily through the website and GBP page
- DATE:1 November 2023
- Services:Content Marketing (Strategy, Creation, Optimization, Promotion, Outreach)
- Client:Samina Khan
- Location:Aligarh, India
